The age of the internet is all about harnessing the power of one-to-many communication; X-En provides these tools in the form of e-marketing, bulk email and SMS. Foremost among these tools is a hot pop-up BI capability: X-En Query provides a database-wide on-the-fly filter and query capability for immediate application to e-marketing strategies and techniques:
Bulk Email Distribution Lists
Send emails to all members or selected member groups or individual members only; standing distribution lists based on stored attributes or created on the fly using X-En Query
Email / Newsletters / Letters Templates
Define predefined templates for use in individual and/or bulk email/mail processing. There is no limit to the number of stylised templates that may be added to a X-En system.
Lead Manager for New Membership Recruitment
This specialist activity within X-En underpins the main promotional activity of new membership with targeted email messages or newsletters.
Mass Email Marketing and Newsletters
Traditional mass email marketing services are cumbersome, requiring the generation of input data files and lack immediacy. With full access to the richness of the X-En dataset and the organisation's self generated template portfolio X-En mass email marketing offers highly personalised emails and newsletters across large numbers of contacts in a single mail-out transaction.
SMS Broadcast Messaging
Easy and immediate SMS broadcast via 3rd party service provider to predetermined contact lists or on-the-fly using X-En Query.