X-En Campaign Management helps to effectively plan, execute, track and analyse all of an organisations direct marketing campaigns. It delivers tools for each task of the entire lifecycle of a marketing campaign, from initiation to launch to evaluation of the results.
Allocate task owners and assign due dates and reminder dates for each campaign task.
Approach target audience via highly personalised email,sms or mail.
Coordinate and track the stages and tasks which are critical to execute a campaign effectively.
Define outbound marketing projects including estimated and actual cost and revenue amounts, number of Targets, Expected Response Rate.
Review all stages and tasks defined for a campaign.
Track all campaign activities in one location.
Track campaign result by allocating campaign identifier to leads and sales opportunities and gain greater visibility into campaign budgets and direct revenue impact.